Domestic Stats
International Stats

ON SCREEN

WOMEN
+24.6% ABOVE
45.2% INDUSTRY AVERAGE

PEOPLE OF COLOR
+78.1% ABOVE
27.7% INDUSTRY AVERAGE

ON SCREEN

WOMEN
+24.6% ABOVE
45.2% INDUSTRY AVERAGE

PEOPLE OF COLOR
+78.1% ABOVE
27.7% INDUSTRY AVERAGE

BEHIND THE CAMERA

SHOWRUNNERS

WOMEN
+64.1% ABOVE
28.1% INDUSTRY AVERAGE

PEOPLE OF COLOR
+132.8% ABOVE
10.7% INDUSTRY AVERAGE

DIRECTORS

WOMEN
+37.2% ABOVE
30% INDUSTRY AVERAGE

PEOPLE OF COLOR
+77.4% ABOVE
21.8% INDUSTRY AVERAGE

BEHIND THE CAMERA

SHOWRUNNERS

WOMEN
+64.1% ABOVE
28.1% INDUSTRY AVERAGE

PEOPLE OF COLOR
+132.8% ABOVE
10.7% INDUSTRY AVERAGE

DIRECTORS

WOMEN
+37.2% ABOVE
30% INDUSTRY AVERAGE

PEOPLE OF COLOR
+77.4% ABOVE
21.8% INDUSTRY AVERAGE

LEADERSHIP

WOMEN

PEOPLE OF COLOR
ALL OF WHOM ARE WOMEN

LEADERSHIP

WOMEN

PEOPLE OF COLOR
ALL OF WHOM ARE WOMEN

AUDIENCE DEMAND FOR
DIVERSE CONENT

AUDIENCES CARE ABOUT WHO IS
IN FRONT OF AND BEHIND THE CAMERA
CAST DIVERSITY AND CREATOR DIVERSITY are two of the top drivers for choosing content

WOMEN AND MINORITIES STILL FEEL
REPRESENTATION IS LACKING ACROSS THE
BROADER TV AND MEDIA LANDSCAPE
% OF PEOPLE THAT FEEL WELL REPRESENTED IN CURRENT MEDIA

AUDIENCES CARE ABOUT WHAT THEY SEE
MORE THAN HOW MUCH THEY SEE

AUDIENCES BELIEVE THAT DIVERSITY
ON SCREEN INCREASES EMPATHY
TOWARDS OTHERS

AUDIENCE DEMAND FOR
DIVERSE CONENT

AUDIENCES CARE ABOUT WHO IS
IN FRONT OF AND BEHIND THE CAMERA
CAST DIVERSITY AND CREATOR DIVERSITY are two of the top drivers for choosing content

WOMEN AND MINORITIES STILL FEEL
REPRESENTATION IS LACKING ACROSS THE
BROADER TV AND MEDIA LANDSCAPE
% OF PEOPLE THAT FEEL WELL REPRESENTED IN CURRENT MEDIA

AUDIENCES CARE ABOUT WHAT THEY SEE
MORE THAN HOW MUCH THEY SEE

AUDIENCES BELIEVE THAT DIVERSITY
ON SCREEN INCREASES EMPATHY
TOWARDS OTHERS

STARZ #TAKETHELEAD DIVERSITY DATA
READ FULL REPORT HERE | STARZ VS. INDUSTRY AVERAGE

ON SCREEN

WOMEN
+24.6% ABOVE
45.2% INDUSTRY AVERAGE

PEOPLE OF COLOR
+78.1% ABOVE
27.7% INDUSTRY AVERAGE

ON SCREEN

WOMEN
+24.6% ABOVE
45.2% INDUSTRY AVERAGE

PEOPLE OF COLOR
+78.1% ABOVE
27.7% INDUSTRY AVERAGE

BEHIND THE CAMERA

SHOWRUNNERS

WOMEN
+64.1% ABOVE
28.1% INDUSTRY AVERAGE

PEOPLE OF COLOR
+132.8% ABOVE
10.7% INDUSTRY AVERAGE

DIRECTORS

WOMEN
+37.2% ABOVE
30% INDUSTRY AVERAGE

PEOPLE OF COLOR
+77.4% ABOVE
21.8% INDUSTRY AVERAGE

BEHIND THE CAMERA

SHOWRUNNERS

WOMEN
+64.1% ABOVE
28.1% INDUSTRY AVERAGE

PEOPLE OF COLOR
+132.8% ABOVE
10.7% INDUSTRY AVERAGE

DIRECTORS

WOMEN
+37.2% ABOVE
30% INDUSTRY AVERAGE

PEOPLE OF COLOR
+77.4% ABOVE
21.8% INDUSTRY AVERAGE

LEADERSHIP

WOMEN

PEOPLE OF COLOR
ALL OF WHOM ARE WOMEN

LEADERSHIP

WOMEN

PEOPLE OF COLOR
ALL OF WHOM ARE WOMEN

AUDIENCE DEMAND FOR
DIVERSE CONTENT

In the U.S.
Internationally

AUDIENCES CARE ABOUT WHO IS
IN FRONT OF AND BEHIND THE CAMERA
CAST DIVERSITY AND CREATOR DIVERSITY are two of the top drivers for choosing content

WOMEN AND MINORITIES STILL FEEL
REPRESENTATION IS LACKING ACROSS THE
BROADER TV AND MEDIA LANDSCAPE
% OF PEOPLE THAT FEEL WELL REPRESENTED IN CURRENT MEDIA

AUDIENCES CARE ABOUT WHAT THEY SEE
MORE THAN HOW MUCH THEY SEE

AUDIENCES BELIEVE THAT DIVERSITY
ON SCREEN INCREASES EMPATHY
TOWARDS OTHERS

AUDIENCE DEMAND FOR
DIVERSE CONTENT

In the U.S.
Internationally

AUDIENCES CARE ABOUT WHO IS
IN FRONT OF AND BEHIND THE CAMERA
CAST DIVERSITY AND CREATOR DIVERSITY are two of the top drivers for choosing content

WOMEN AND MINORITIES STILL FEEL
REPRESENTATION IS LACKING ACROSS THE
BROADER TV AND MEDIA LANDSCAPE
% OF PEOPLE THAT FEEL WELL REPRESENTED IN CURRENT MEDIA

AUDIENCES CARE ABOUT WHAT THEY SEE
MORE THAN HOW MUCH THEY SEE

AUDIENCES BELIEVE THAT DIVERSITY
ON SCREEN INCREASES EMPATHY
TOWARDS OTHERS