Consumer Demand for Diverse Representation
May 18, 2021
STARZ #TAKETHELEAD TRANSPARENCY TALKS
Consumer Demand for Diverse Representation
May 18, 2021
May 18, 2021
May 18, 2021
Andrea Bordeaux got her start in acting after moving to New York City a few months out of high school. She briefly studied theater at Pace University before realizing that she would rather create her own path to success. After booking her very first television role on “Law & Order: SVU,” Andrea continued to book work on other great NYC-based television shows such as “Smash,” “How to Make it in America,” “Made in Jersey” and “NYC 22” as well as big budget indie films such as My Man is a Loser starring John Stamos, and What Maisie Knew starring Julianne Moore and Alexander Skarsgaard.
Within weeks of making the move from New York City to Los Angeles, Andrea booked a recurring guest-star role on the hit TNT show “Rizzoli & Isles” followed by a guest-star role on “NCIS.” Since then, she’s continued to book work in TV and film including a supporting role in a Hallmark Channel film titled Hopeless Romantic and guest star roles on hit series “Criminal Minds,” “Bones,” “Dynasty” and had a season long arc as Special Agent Harley Hidoko on “NCIS: Los Angeles.” Her latest accomplishment is nabbing her first series regular role in the female led cast of the STARZ Original series “Run the World” from Lionsgate TV.
Bresha Webb has made a name for herself over the last few years through the vibrant characters she has brought to life on screen. Later this year, she will be starring in the new STARZ Original series “Run the World” and Lifetime’s sequel Merry Liddle Christmas Wedding. She can be seen in the Netflix/Tyler Perry’s thriller Fall From Grace, which was one of Netflix’s most viewed movies this year, as well as Lifetime’s Merry Liddle Christmas and appeared as a guest in “Sherman’s Showcase” and in HBO’s “Black Lady Sketch Show.” Last year she starred in Netflix’s Sextuplets opposite Marlon Wayans. Previously, she appeared in the comedy Night School starring Tiffany Haddish and Kevin Hart and in the NBC comedy “Marlon” as a series regular for both seasons. Her other film credits include Tyler Perry’s Acrimony, Meet The Blacks, Ride Along 2 and At The Devil’s Door.
Bresha most recently shared her voice on “Housebroken” for FOX alongside Lisa Kudrow, Clea Duvall and Nat Faxon. Other voice-over credits include: Ever After High: Epic Winter for Netflix and “Star vs. The Forces of Evil” for Disney Channel.
Based in the company’s Santa Monica office, Alison Hoffman is President, Domestic Networks for Starz. She oversees domestic network operations including all aspects of marketing and promotion, product development, distribution, analytics and program operations.
Hoffman previously served as Chief Marketing Officer for Starz. In this role, she was responsible for spearheading brand and content marketing for the network, driving acquisition for the STARZ app and delivering data-driven insights that support all facets of the business. In her role, she oversees creative strategy, media planning, acquisition marketing, product development, social marketing, program operations and analytics.
Hoffman was one of the key executives responsible for launching the STARZ app and managing the network’s direct-to-consumer business. In 2018, the STARZ app was named one of the Top 5 streaming services in the U.S., and it has consistently ranked in the Top 10 Entertainment Top Grossing category on iTunes since its launch. Over the past year, Hoffman has led Starz’s efforts to build its streaming business, delivering 70% growth year-over-year domestically and outpacing several key competitors. She has worked closely with partners including Amazon, Hulu and Apple to successfully launch STARZ on new platforms while continuing to build the STARZ brand as the premium streaming content platform appealing to female audiences around the world.
During her tenure, Hoffman launched a master brand strategy for STARZ, repositioning the network as a home for acclaimed and diverse original programming. She’s led campaigns for the entire STARZ Originals slate, including “Power,” “Outlander,” “Vida” and “American Gods” enabling Starz to compete for and retain subscribers in an increasingly competitive and fragmented television landscape. In the past year, Hoffman assumed oversight of Program Operations and built a world-class Acquisition Marketing and Insights & Analytics departments for Starz from the ground up.
She has been named to Variety’s Annual Impact Issue, Multichannel News’ Wonder Women in Streaming Awards and “Women to Watch” list as well as Cablefax’s Most Innovative People in Multiscreen. She joined Starz in 2012 after serving as Vice President of Creative and Brand Strategy at AMC Networks where she was a key architect of award-winning marketing campaigns for series such as “Mad Men,” “Breaking Bad” and “The Walking Dead.”
Amber was most recently seen in CBS’s comedy “Happy Together” where she co-starred alongside Damon Wayans Jr. Previously she starred on FOX’s supernatural sitcom “Ghosted” opposite Adam Scott and Craig Robinson. Immediately prior to landing the lead female role on “Ghosted,” Amber played Jerrod Carmichael’s on-screen love interest on NBC’s sitcom “The Carmichael Show.” Amber also recently starred in the feature Love Jacked directed by Alfons Adetuyi as well as co-starring alongside Mike Tyson in Lionsgate’s Janoskians comedy Public Disturbance. Previously she starred opposite Channing Tatum and Jonah Hill in the 2014 hit comedy 22 Jump Street for Sony and directors Chris Lord and Phil Miller. Amber has recurred on “New Girl” at FOX and “Criminal Minds” at CBS. For four years, Amber starred on ABC Family’s hit series “Greek” and also co-starred in Jessabelle for Lionsgate and opposite Laura Prepon and Bryan Greenberg in the independent film The Kitchen.
Amber was raised in Los Angeles and is married to fellow actor Andrew West.
Corbin Reid will be starring in the upcoming STARZ Original series “Run the World.” Previously, she was a series regular on the CW series “Valor.” She was also seen recurring on Season 3 of Shonda Rhimes’ “How To Get Away With Murder.” Previously, she starred in the lead role as ‘Ashley’ in the Blair Witch sequel for Lionsgate, and guest starred on Audience Network’s hit show “Kingdom.” Her acting roots began in theatre, receiving a BFA from the University of Michigan (Ann Arbor). Almost immediately after graduating, she moved to New York City and performed on Broadway in “American Idiot,” “Sister Act” and “Rent.” In 2014, she starred in “For The Record: Tarantino” in West Hollywood and appeared in the tribe of “Hair” at the Hollywood Bowl. She also starred in the pilot Words with Girls produced by Issa Rae which had its world premiere at HBO and BET’s Urbanworld Film Festival.
Melissa Goodman is director of advocacy/legal director at the ACLU of Southern California. In this role Melissa leads the affiliate’s advocacy department, which comprises 60 attorneys, policy advocates, organizers, and support staff across offices in Los Angeles, Orange County, the Inland Empire, and Kern County.
Melissa joined the ACLU SoCal as a senior staff attorney in October 2012 and until July 2018 was the Audrey Irmas Director of the ACLU SoCal’s LGBTQ, Gender & Reproductive Justice Project. In that role, Melissa conducted legal and policy advocacy concerning LGBTQ rights, reproductive rights, gender equality, and the rights of people with HIV.
Melissa continues to lead the organization’s advocacy to end discrimination against women directors and increase inclusive hiring in Hollywood.
Melissa’s cases include Garza v. Hargan, a challenge the federal government’s policy preventing pregnant unaccompanied immigrant minors from obtaining information about their pregnancy options, coercing them to carry their pregnancies to term, and obstructing them from accessing abortion; ACLU v. Hargan, a challenge to the Trump Administration’s rule allowing employers and universities to deny their employees and students insurance coverage for contraception if the employer has a religious or moral objection; McKibben v. McMahon, a class action case challenging discriminatory treatment of gay, bisexual and transgender prisoners in San Bernardino County; ACLU of Northern California v. Burwell, a case challenging the federal government allowing federal contractors to deny reproductive health care services to unaccompanied immigrant minors dependent on the federal government for care; and American Academy of Pediatrics v. Clovis Unified School District, a case that successfully challenged medically inaccurate, non-comprehensive and biased sex education.
In addition to advocacy concerning gender discrimination in Hollywood, Melissa led the ACLU SoCal’s advocacy to protect the rights of transgender students and adults, to expand access to quality and confidential reproductive healthcare, to increase protections for working parents, to end bias and over-policing and over-incarceration of LGBTQ people and to improve health care for incarcerated women.
Prior to joining the ACLU of Southern California Melissa worked at the New York Civil Liberties Union (NYCLU), where she directed the organization’s LGBT and reproductive rights work. At the NYCLU, she led the organization’s campaign to pass the Marriage Equality Act, which gives same-sex couples the freedom to marry.
Yalda T. Uhls, a former senior exec at MGM and Sony, left the movie world to study child development, earning a Ph.D. in Psychology at UCLA. Uhls recently founded The Center for Scholars & Storytellers, an organization dedicated to bridging the work of child development researchers and youth content creators. Uhls is also an assistant adjunct professor at UCLA where she does research on how media affect the social behavior of tweens and teens and teaches a class on Digital Media and Human Development. She is an advisor for YouTube Kids and Family, The Bill and Melinda Gates Equitable Future project, Common Sense Media and the Jacobs Foundations Learning and Science Exchange and the author of the parenting book Media Moms & Digital Dads: A Fact not Fear Approach to Parenting in the Digital Age. Research conducted by Dr. Uhls has been featured in Time Magazine, the NY Times, USA Today, NPR and many others, and published in academic journals such as Developmental Psychology and Computers in Human Behavior.