May Event 2021 - STARZ

STAY INFORMED ON UPCOMING TRANSPARENCY TALKS

STAY INFORMED ON UPCOMING TRANSPARENCY TALKS

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Consumer Demand for Diverse Representation

MAY 18, 2021

STARZ, in partnership with the ACLU of Southern California, hosts a discussion including new data from UCLA’s Center for Scholars & Storytellers looking at consumer perceptions and demands for diverse, authentic and inclusive media representation. The findings unveil how important it is to audiences to have representation both in front of and behind the camera and show how heavily diversity factors into content selection. The cast of STARZ’s “Run the World” weigh in on the importance of representation and spotlight how the series is set to deliver on consumer’s demand for diverse and authentic content.

IN PARTNERSHIP WITH:

PANELISTS

Andrea Bordeaux

Ella McFair

Run The World

Alison Hoffman

President, Domestic Networks

STARZ

Corbin Reid

Sondi Hill

Run the World

Yalda T. Uhls, MBA, PHD

Founder of the Center for Scholars & Storytellers

UCLA

Bresha Webb

Renee Ross

Run The World

Amber Stevens West

Whitney Green

Run The World

MODERATED BY

Melissa Goodman

Director of Advocacy/ Legal Director

The ACLU of Southern California

Privacy Policy | Accessibility

Power Book II: Ghost © MMXX Lions Gate Television, Inc. All Rights Reserved. Blindspotting © MMXXI Lions Gate Television, Inc. All rights reserved. Hightown © 2020 Starz Entertainment, LLC. All rights reserved. Power Book III: Raising Kanan MMXXI Lions Gate Television Inc. All rights reserved. P-Valley 2020 Starz Entertainment, LLC. All rights reserved. Outlander © 2022 Sony Pictures Television Inc. All rights reserved. Shining Vale © 2021 Warner Bros. Entertainment Inc. & Lions Gate Television Inc. All rights reserved.

ALISON HOFFMAN

President, Domestic Networks
STARZ

Based in the company’s Santa Monica office, Alison Hoffman is President, Domestic Networks for Starz. She oversees domestic network operations including all aspects of marketing and promotion, product development, distribution, analytics and program operations.

Hoffman previously served as Chief Marketing Officer for Starz. In this role, she was responsible for spearheading brand and content marketing for the network, driving acquisition for the STARZ app and delivering data-driven insights that support all facets of the business. In her role, she oversees creative strategy, media planning, acquisition marketing, product development, social marketing, program operations and analytics.

Hoffman was one of the key executives responsible for launching the STARZ app and managing the network’s direct-to-consumer business. In 2018, the STARZ app was named one of the Top 5 streaming services in the U.S., and it has consistently ranked in the Top 10 Entertainment Top Grossing category on iTunes since its launch. Over the past year, Hoffman has led Starz’s efforts to build its streaming business, delivering 70% growth year-over-year domestically and outpacing several key competitors. She has worked closely with partners including Amazon, Hulu and Apple to successfully launch STARZ on new platforms while continuing to build the STARZ brand as the premium streaming content platform appealing to female audiences around the world.

During her tenure, Hoffman launched a master brand strategy for STARZ, repositioning the network as a home for acclaimed and diverse original programming. She’s led campaigns for the entire STARZ Originals slate, including “Power,” “Outlander,” “Vida” and “American Gods” enabling Starz to compete for and retain subscribers in an increasingly competitive and fragmented television landscape. In the past year, Hoffman assumed oversight of Program Operations and built a world-class Acquisition Marketing and Insights & Analytics departments for Starz from the ground up.

She has been named to Variety’s Annual Impact Issue, Multichannel News’ Wonder Women in Streaming Awards and “Women to Watch” list as well as Cablefax’s Most Innovative People in Multiscreen. She joined Starz in 2012 after serving as Vice President of Creative and Brand Strategy at AMC Networks where she was a key architect of award-winning marketing campaigns for series such as “Mad Men,” “Breaking Bad” and “The Walking Dead.”

MELISSA GOODMAN

Director of Advocacy/Legal Director
The ACLU of Southern California

Melissa Goodman is director of advocacy/legal director at the ACLU of Southern California. In this role Melissa leads the affiliate’s advocacy department, which comprises 60 attorneys, policy advocates, organizers, and support staff across offices in Los Angeles, Orange County, the Inland Empire, and Kern County.

Melissa joined the ACLU SoCal as a senior staff attorney in October 2012 and until July 2018 was the Audrey Irmas Director of the ACLU SoCal’s LGBTQ, Gender & Reproductive Justice Project. In that role, Melissa conducted legal and policy advocacy concerning LGBTQ rights, reproductive rights, gender equality, and the rights of people with HIV.

Melissa continues to lead the organization’s advocacy to end discrimination against women directors and increase inclusive hiring in Hollywood.

Melissa’s cases include Garza v. Hargan, a challenge the federal government’s policy preventing pregnant unaccompanied immigrant minors from obtaining information about their pregnancy options, coercing them to carry their pregnancies to term, and obstructing them from accessing abortion; ACLU v. Hargan, a challenge to the Trump Administration’s rule allowing employers and universities to deny their employees and students insurance coverage for contraception if the employer has a religious or moral objection; McKibben v. McMahon, a class action case challenging discriminatory treatment of gay, bisexual and transgender prisoners in San Bernardino County; ACLU of Northern California v. Burwell, a case challenging the federal government allowing federal contractors to deny reproductive health care services to unaccompanied immigrant minors dependent on the federal government for care; and American Academy of Pediatrics v. Clovis Unified School District, a case that successfully challenged medically inaccurate, non-comprehensive and biased sex education.

In addition to advocacy concerning gender discrimination in Hollywood, Melissa led the ACLU SoCal’s advocacy to protect the rights of transgender students and adults, to expand access to quality and confidential reproductive healthcare, to increase protections for working parents, to end bias and over-policing and over-incarceration of LGBTQ people and to improve health care for incarcerated women.

Prior to joining the ACLU of Southern California Melissa worked at the New York Civil Liberties Union (NYCLU), where she directed the organization’s LGBT and reproductive rights work. At the NYCLU, she led the organization’s campaign to pass the Marriage Equality Act, which gives same-sex couples the freedom to marry.